Business News

Lauritz Knudsen launches Integrated Marketing Campaign featuring Mumbai Indians Players

Lauritz Knudsen launches Integrated Marketing Campaign featuring Mumbai Indians Players

Apr 04, 2025

Mumbai (Maharashtra) [India], April 4: Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation industry, recently launched its new integrated marketing campaign featuring Mumbai Indians and its players. Marking a significant milestone in their strategic partnership with Mumbai Indians--one of the most celebrated and successful cricket franchises-- Lauritz Knudsen has rolled out a new TV Commercial which highlights the strong contribution made by the brand to India's progress, weaving a narrative that connects technological innovation with sporting excellence.

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